Understanding the Meaning of Colors in Color Psychology
The meaning of colors can vary depending on culture and circumstances.
Each color has many aspects to it but you can easily learn the language of color by understanding a few simple concepts which I will teach you here.
Color is a form of non verbal communication. It is not a static energy and its meaning can change from one day to the next with any individual - it all depends on what energy they are expressing at that point in time.
For example, a person may choose to wear red on a particular day and this may indicate any one or more of the psychological meanings of the color red, including the following:
- this is their favorite color, or
- it may be that they are ready to take action in some way, or
- they may be passionate about what they are going to be doing that day, or
- it may mean that they are feeling angry that day, on either a conscious or subconscious level.
All are among the traits of the color red.
The Meaning of Colors
Red is the color of energy, passion, action, ambition and determination. It is also the color of anger and sexual passion.
Orange is the color of social communication and optimism. From a negative color meaning it is also a sign of pessimism and superficiality.
Yellow is the color of the mind and the intellect. It is optimistic and cheerful. However it can also suggest impatience, criticism and cowardice.
Green is the color of balance and growth. It can mean both self-reliance as a positive and possessiveness as a negative, among many other meanings.
Blue is the color of trust and peace. It can suggest loyalty and integrity as well as conservatism and frigidity.
Indigo is the color of intuition. In the meaning of colors it can mean idealism and structure as well as ritualistic and addictive.
Purple is the color of the imagination. It can be creative and individual or immature and impractical.
Turquoise is communication and clarity of mind. It can also be impractical and idealistic.
Pink is unconditional love and nurturing. Pink can also be immature, silly and girlish.
Magenta is a color of universal harmony and emotional balance. It is spiritual yet practical, encouraging common sense and a balanced outlook on life.
Brown is a friendly yet serious, down-to-earth color that relates to security, protection, comfort and material wealth.
Gray is the color of compromise - being neither black nor white, it is the transition between two non-colors. It is unemotional and detached and can be indecisive.
Silver has a feminine energy; it is related to the moon and the ebb and flow of the tides - it is fluid, emotional, sensitive and mysterious.
Gold is the color of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the color psychology of gold implies affluence, material wealth and extravagance.
White is color at its most complete and pure, the color of perfection. The color meaning of white is purity, innocence, wholeness and completion.
Black is the color of the hidden, the secretive and the unknown, creating an air of mystery. It keeps things bottled up inside, hidden from the world.